position of advertising

position of advertising
Реклама
позиция рекламы
положение рекламного сообщения во времени или пространстве, имеющее первостепенное значение для его эффективности

Англо-русский экономический словарь.

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Смотреть что такое "position of advertising" в других словарях:

  • advertising, influence of —    Advertising is used for a variety of purposes: to attempt to persuade consumers to buy goods, change the image of a commodity or service, induce brand loyalty, encourage retailers to stock particular products, sell political ideas, or keep… …   Encyclopedia of contemporary British culture

  • Advertising research — is a specialized form of marketing research conducted to improve the efficiency of . According to MarketConscious.com, “It may focus on a specific ad or campaign, or may be directed at a more general understanding of how advertising works or how… …   Wikipedia

  • advertising —    Advertising in Spain is part of the international advertising scene, with the top twenty agencies being owned, with very few exceptions, wholly or in part by multinational groups. Most of these groups became established by acquiring or… …   Encyclopedia of contemporary Spanish culture

  • advertising, television and video —    Advertising is the means by which commercial values or messages are conveyed to the public. Two main broadcast forms exist: spot advertising and sponsorship. Spot advertising refers to the purchase of short slots between programmes while… …   Encyclopedia of contemporary British culture

  • Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… …   Wikipedia

  • Advertising agency — An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. An ad agency is independent from the client and provides an outside point… …   Wikipedia

  • Advertising Costs — A category included in financial accounting to represent expenses associated with promoting an industry, entity, brand, product name, or specific products or services in order to stimulate a desire to buy the entity s products or services.… …   Investment dictionary

  • Position — A market commitment; the number of contracts bought or sold for which no offsetting transaction has been entered into. The buyer of a commodity is said to have a long position and the seller of a commodity is said to have a short position .… …   Financial and business terms

  • position — A market commitment. A buyer of a futures contract is said to have a long position and, conversely, a seller of futures contracts is said to have a short position. Chicago Board of Trade glossary Open contracts indicating an interest in the… …   Financial and business terms

  • position — 1 noun 1 STANDING/SITTING/POINTING ETC (C) the way someone stands or sits, or the direction in which an object, switch etc is pointing: I had to work in an uncomfortable position, lying under the car. | a sitting/kneeling/standing position: The… …   Longman dictionary of contemporary English

  • Advertising co-op manager —    A person who is experienced at working with internal and external (client) advertising budgets. This position requires strong communication and organizational skills, as well as an ability to work on advertising projects and manage financial… …   Historical Dictionary of the Fashion Industry


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